From business to strategy to creativity and back (and beyond)
Brand, Marketing, Strategy, Planning, Copywriting, Conceptualization, UX, Product marketing, Product development etc.
But the core is always about understanding the user, the human, the people – and creating a strategy to bring them value, no matter the medium.
Currently implementing the 2.0 version of Sweden’s largest platform for tech recruitment – creating a holistic brand experience, all the way from business strategy, via product, down to tactical marketing activities.
Previous work includes creating a skin care brand with Zlatan Ibrahimovic, winning the 100 watt (Swedish Effies) for rebranding cat food provider Mjau, increasing the swedes’ trust for the Swedish Armed Forces, creating a cheeky new communication concept for Spritmuseum, rebranding The Syrup Company to Bite Drinks – and much more. Of course together with many talented people (teamwork makes the dream work).